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Male Support for Breast Cancer Screening

Breast cancer is the #1 cancer among women worldwide and in many parts of the world it’s only diagnosed when the disease has already progressed significantly. Early detection is therefore the most meaningful way to improve the survival rate.i To encourage more women to undergo regular screening, Pfizer Malaysia and the National Council of Women’s Organisations (NCWO) initiated a programme called MenCare to educate and empower men to be advocates for breast cancer screening by leveraging on the influence of husbands, fathers, brothers, uncles and colleagues.

MenCare was carried out over three years, beginning with an inspiring compilation of testimonials gathered from breast cancer survivors and their husbands entitled ‘His Story, Her Story’. Soon after, the MenCare Corporate Programme reached out to men in key government, corporate and community sectors to consider workplace policies that promote male support for breast cancer screening. In its subsequent phase, the MenCare Young People Programme engaged with youths to take on the role of advocates for breast cancer screening among their peers.

To spread the message further, the MenCare coffee table book and pocket coffee table book was developed to commemorate these efforts.